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"I Hate Marketing Emails": Why Your Personal Bias is Costing You Money
Why you're not convinced email marketing works
Do you find yourself instinctively blocking ads and filtering out marketing emails? Are you convinced that pop-up forms are the bane of the internet, and that your inbox should be a pristine, marketing-free zone? If this sounds like you, then you might be scratching your head at some of the advice in this article.
Some people are actually happy to receive marketing emails
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Here's a secret: just because you dislike marketing doesn't mean your audience feels the same way. Think about it: you see your inbox as a "to-do" list that needs clearing, right? But for many, it's a stream of information where they can pick and choose what they love. My wife, for example, absolutely adores getting daily emails from clothing retailers – coupons, deals, new styles, she loves it all! Her inbox is packed, and it doesn't bother her one bit. Not everyone uses email in the same way.
Always remember this. People ask to receive emails because they're interested.
So, when you say "I hate popups and I hate marketing email. I would never use them in my business," what you're really saying is, "I hate making money." That's a bold claim, isn't it? But email marketing is an incredibly effective strategy, and by letting your personal biases get in the way, you're missing out on a huge opportunity. The entire process of list building and sending emails is simply a way for your audience to engage more deeply with the content and products you're already creating. If someone genuinely wants to hear from you, they'll opt-in. It's that simple.
Here's a secret: just because you dislike something, doesn't mean your audience feels the same way.
Let's dig deeper into this "marketing bias" you might be harboring. It's a natural human tendency to project our own preferences onto others. You've convinced yourself that because you find advertisements annoying, everyone else must too. But this isn't just about personal preference; it's about a fundamental misunderstanding of how people interact with information. You might view marketing as an intrusion, something that "clogs up" your digital life. But what if your audience views it as a valuable source of information, deals, and connection to brands they love?
This aversion to marketing often stems from a "distrust of hidden information". You might feel like marketers are trying to pull a fast one, that there's some secret agenda behind every ad. But what if the "secret" is simply that people actually want to hear from businesses that offer products and content they value? We're going to reveal the truth that others have withheld.
Time to just do it and enjoy the results
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Your personal "redefinition" of marketing as something negative is holding you back. We're going to reframe these perceived difficulties into something easily understood and manageable for the average person. Because ultimately, if one of your audience members wants to get your latest content and product information through email, you should allow them to do so, despite any personal misgivings you might have against seeing advertisements on the web. It's time to let go of your biases and embrace the powerful, simple ways you can connect with your audience and grow your business.
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