Email Marketing Secrets

So far, we’ve focused on telling your story and building desire for your product. But what happens when your ideal customer is already...

You’ve built desire. You’ve painted a vivid picture of the incredible results your customer will get. They're on the hook, and they want...

Sooner or later, you're going to face a tough reality: your product has a built-in handicap. Maybe it sounds too complicated for the...

You've crafted an incredible offer. You've built desire and created a powerful identity for your product. But there's a final, crucial...

What is Desire, Really? Think about your customers. Before they find you, their desire is just a vague, blurry feeling. They might feel a...

Have you ever wondered why you might choose one brand of watch over another, even if they both tell time perfectly? Or why you might feel...

Ever tried to warn a friend about a problem they didn't think they had, only to have them tune you out? That's the exact challenge you...

Of course. Let's dive deep into this. Once you have the core idea for your headline, the next step is to give it power by choosing how...

Of course. Before you write a single word of your ad or newsletter, you need to ask yourself one crucial question: "How many similar...

Of course. To write emails that get opened and truly connect with your audience, you first need to understand where they're coming from....

To succeed in your email marketing efforts, you have to understand that desire is the engine that drives people to buy. Your primary job...

You know that feeling, right? You've just dropped a bunch of cash on a paid ad campaign, and your website traffic is through the roof....