How to Increase Sales in Shopee: The 2025 Brand-Building Guide

You’re here because you’re an ambitious Shopee seller. You’ve built your store, listed your products with care, and you’re ready to move beyond just getting by. You’re asking, "How to increase sales in Shopee?" because you’re ready to turn your online store into a serious, thriving business.

That’s a powerful position to be in. You're no longer a beginner; you're a business owner looking for the strategic levers that create real growth.

This guide is designed to be your roadmap. We will follow a logical path, starting with the essential on-platform strategies you must master to compete. But then, we will take the next, crucial step. We will reveal the fundamental limitation of selling only on a marketplace and introduce a superior strategy that the top 1% of sellers use to build a resilient, profitable brand that transcends any single platform. This is the key to not just surviving, but dominating.

Part 1: Mastering the Platform - Essential On-Shopee Strategies

Let's begin on common ground. To win on Shopee, you must first master the tools Shopee gives you. These are the foundational tactics that get you in the game. You're likely already doing some of these, but optimizing them is key.

• Optimize Your Product Listings: This is your digital storefront. Use high-quality images, write clear, keyword-rich titles, and craft detailed, persuasive descriptions. Think about what your customers are searching for and use those exact terms. This is the simplest way to increase Shopee traffic to your listings.

• Leverage Shopee Ads: A smart Shopee ads strategy is crucial for visibility. Use Product Search Ads to appear at the top of search results for your most important keywords. Use Discovery Ads to show up in "Similar Products" sections. Start with a small budget, track your ROAS (Return on Ad Spend) carefully, and double down on what works.

• Engage with Shopee Live: How to use Shopee Live effectively is a common question. It’s a powerful tool for building trust and creating urgency. Host live sessions to demonstrate your products, answer questions in real-time, and offer live-only vouchers to drive immediate purchases.

• Use Vouchers and Promotions: Everyone loves a deal. Use Shopee's promotional tools like Vouchers, Bundle Deals, and Add-on Deals to increase the average order value. A "10% off with minimum spend" voucher can be the nudge a customer needs to check out.

Mastering these Shopee seller tips is essential. It's the price of entry. But if you stop here, you will forever be trapped in a brutal cycle of competition.

Part 2: The Shopee Seller's Dilemma - The Limits of a Rented Space

Now that we’ve agreed on the importance of on-platform tools, let's take the next logical step in our thinking. Relying solely on Shopee for your success is like building a beautiful house on rented land.

This is the critical problem that most sellers never stop to consider:

• You Don't Own the Customer Relationship: When someone buys from you on Shopee, who owns that customer? Shopee does. You can't easily email them, you can't build a direct relationship, and you can't guide their journey.

• You're at the Mercy of the Algorithm: A sudden change in Shopee's search algorithm can make your sales disappear overnight, even if you're doing everything right. You have no control.

• It's a Race to the Bottom on Price: You are listed right next to hundreds of competitors selling similar items. This often forces you into a price war, crushing your profit margins.

The frustration of being platform-dependent is immense. The most successful entrepreneurs understand that to build a truly resilient business, you must build an asset that you own and control.

Part 3: The Breakthrough Strategy - Building an Asset You Control

The single most powerful asset you can build for your e-commerce business is your own email list.

This is the breakthrough. The ultimate way to increase sales on Shopee is to build a powerful marketing engine off Shopee. When you have a direct line to your customers' inboxes, you are no longer just a seller; you are a brand with a loyal audience.

Imagine this:

• You're launching a new product. Instead of just listing it and hoping the algorithm shows it to people, you send an email to 5,000 past customers and eager fans. You drive a surge of initial sales and reviews on day one, which tells the Shopee algorithm that your product is popular, rocketing it to the top of the search results.

• Sales are slow this week. You send out a special 24-hour flash sale voucher exclusively to your email list, creating a predictable spike in revenue whenever you need it.

This is the power of an owned audience. So, how to build a customer list when you sell on a marketplace?

1. Package Inserts: Include a small, beautifully designed card in every package with a compelling offer in exchange for their email address (e.g., "Scan here to get 15% off your next order" or "Join our VIP club for exclusive deals").

   
   

2. Social Media Lead Magnets: Create a valuable piece of content related to your products (e.g., a "How to care for your leather goods" guide if you sell leather products). Run ads on Facebook or Instagram offering this guide for free in exchange for an email address.

   
   

3. Contests and Giveaways: Run a giveaway for one of your most popular products on social media. The entry requirement? An email address.

Part 4: The Right Engine for Your Brand - A Detailed Feature Comparison

Now that you have a strategy to build your email list, you need the right system to manage it. This is where a detailed feature comparison of different approaches is critical.

• Approach A (Shopee's Tools): Shopee has a "Chat Broadcast" feature, but it's limited, not ideal for beautiful marketing emails, and still keeps you locked within their ecosystem.

• Approach B (Basic Free Email Tools): These are great for starting, but they lack the e-commerce automation and segmentation features you need to run a professional operation.

• Approach C (The All-in-One Marketing Platform): This is the superior system. It’s designed not just to send emails, but to be the central command center for your entire brand and customer relationships.

The Superior Solution: Driving Shopee Sales with GetResponse

This is where a platform like GetResponse becomes the clear strategic choice for a serious Shopee seller looking to build a real brand. It is built to execute the exact strategy we've just outlined.

Let's use the contrast principle to see the immense difference in power:

• Professional Lead Generation Tools: You can use GetResponse to create stunning, high-converting landing pages for your lead magnets or giveaways. The drag-and-drop builder makes it easy to create a professional-looking page in minutes to capture those crucial email addresses.

• Powerful E-commerce Automation: This is where GetResponse truly shines as an engine for your Shopee store. You can build visual automation workflows that:

  • Send a welcome series to new subscribers, introducing your brand story.

  • Segment your audience based on their interests.

  • Most importantly, you can use it to announce new products and drive that critical initial traffic and sales directly to your Shopee listings.

• A Complete Growth Suite: The email marketing for Shopee sellers is just the beginning. With GetResponse, you have an entire suite of tools to build your brand. You can host a live product demo or a Q&A session with your most loyal customers using the built-in webinar platform. You can even build a simple website for your brand using the AI Website Builder to create a home base outside of the marketplace.

When you're comparing the best email marketing for online sellers, you need to look beyond just sending newsletters. You need a system that helps you build, nurture, and monetize your audience.

From Shopee Seller to Strategic Brand Owner

You came here looking for tips on how to increase your sales on Shopee. But as a strategic business builder, you now have a far more powerful, long-term vision.

Mastering Shopee's internal tools is the first step. But the ultimate path to sustainable, profitable growth is to build a brand that you own. Building an email list is the most powerful way to do that.

You are no longer just a seller competing in a crowded marketplace. You are a brand owner with a direct line to your most loyal customers. You have the power to drive your own traffic, control your own promotions, and build a business that is resilient, profitable, and truly yours. An all-in-one platform like GetResponse is the engine that makes that possible.