Sendinblue (Brevo) vs Mailchimp: The Savvy Marketer's Guide to Value & Power (2025)

You're here because you’re a savvy business owner or marketer making a critical decision. You’re comparing Sendinblue (which you might now know by its new name, Brevo) vs Mailchimp. This means you’re looking for a powerful marketing platform that can grow your business without demanding an enterprise-level budget. It’s one of the smartest comparisons you can make.

You’re likely feeling the pull between two distinct forces. On one side is Mailchimp, the user-friendly industry giant that everyone knows. On the other is Brevo (formerly Sendinblue), the all-in-one challenger that offers an almost unbelievable number of features for its price.

This guide is designed to give you clarity. We will follow a logical path, starting with a detailed feature comparison that acknowledges the incredible value proposition these platforms offer. But then, we will go deeper. We will ask a more strategic question that moves beyond a simple feature checklist, revealing which platform is truly built not just to give you tools, but to empower your long-term growth with a seamless, integrated system.

A Note on the Name Change: Sendinblue is Now Brevo

First, let's clear up any confusion. In 2023, Sendinblue officially rebranded to Brevo. While many people still search for "Sendinblue," the platform, its features, and its mission have evolved. For this article, we'll refer to it as Brevo, but know that it's the same powerful platform you may have known as Sendinblue.

The Detailed Feature Comparison: Brevo's Value vs. Mailchimp's Polish

Let's start our journey by agreeing on the facts. A head-to-head comparison reveals two very different approaches to building a marketing platform.

1. Core Email Marketing

• Mailchimp: This is Mailchimp's home turf. Its drag-and-drop email editor is world-class, polished, and incredibly intuitive. It offers a vast library of beautiful templates that make creating visually stunning newsletters a breeze.

• Brevo: Also features a solid drag-and-drop editor. While it may not have the same level of design polish as Mailchimp's templates out of the box, it is highly functional and gives you all the tools you need to create effective campaigns.

Verdict: For pure design and ease of use in creating beautiful newsletters, Mailchimp has a slight edge. For functionality, they are both very capable.

2. Beyond Email: The All-in-One Feature Set

This is where the Brevo vs Mailchimp comparison becomes incredibly one-sided, and where Brevo's immense value becomes clear.

• Mailchimp: Is an email-first platform. To get features like advanced automation, CRM, and SMS marketing, you often need to subscribe to their more expensive Standard or Premium plans.

• Brevo: Was built from the ground up as an all-in-one sales and marketing suite. Shockingly, many of its most powerful features are available on its free plan. This includes:

  • SMS & WhatsApp Campaigns: The ability to reach customers on their phones.

  • Live Chat: A chat widget for your website to engage visitors in real-time.

  • Sales Platform (CRM): A built-in CRM to manage your sales pipeline and deals.

  • Transactional Email: The ability to send critical, API-driven emails like password resets and receipts.

Verdict: Brevo offers a vastly superior suite of features for the price. It's not even a close contest. For a business that wants SMS, chat, and a sales CRM under one roof, Brevo presents an almost unbeatable value proposition.

3. Marketing Automation

• Mailchimp: Offers a visual "Customer Journey" builder on its paid plans. It's good for creating linear welcome series and basic behavioral campaigns.

• Brevo: Also provides a powerful automation workflow builder. A key advantage is that its automation can trigger and incorporate actions across its entire suite of tools (e.g., send an SMS, update a deal in the CRM), and many of these features are available at a lower price point than Mailchimp's.

A Clear-Eyed Look at Pricing: The Value Challenge

When you compare Brevo vs Mailchimp pricing, Brevo’s strategy to win the market becomes crystal clear.

• The Free Plans: The Sendinblue free plan vs Mailchimp's is a great example. Brevo's free plan allows for unlimited contacts (with a daily sending cap), and includes access to SMS, Chat, and the CRM. Mailchimp's free plan is more limited in both contacts and features.

• Paid Tiers: Across the board, Brevo's paid plans typically offer more features, a higher contact limit, or more email sends for a lower monthly price than a comparable Mailchimp plan.

So, if the goal is to get the most features for the lowest possible price, you can stop reading now. Brevo is the clear winner. But as a strategic business builder, you know the decision isn't just about a long feature list.

The Strategist's Dilemma: Are More Features Always Better?

You've now reached a logical conclusion: Brevo offers an incredible bundle of tools for an amazing price. But here is the pivotal next step in our thinking, the question that separates good marketers from great ones:

How seamlessly do all those features work together to create a single, unified growth system?

A platform can offer email, a CRM, and landing pages, but if they feel like separate tools loosely "bolted on" to each other, you can still experience friction. Your data might not flow perfectly, and building a complete customer journey can feel disjointed. A collection of features is not the same as a deeply integrated ecosystem.

The Superior Alternative: The Power of a Truly Unified Growth Engine

Now that we've introduced this more sophisticated problem, let's explore the logical solution. You need a platform where every feature was designed from the start to work in perfect harmony with every other feature.

This is where a platform like GetResponse emerges as a superior choice for the business owner who values seamless integration and automated growth above all else.

Let's use the contrast principle to see the difference in philosophy:

• Integrated Conversion Funnels: While Brevo and Mailchimp give you the parts (landing pages, email, automation), GetResponse gives you the complete, pre-built system. Its "Conversion Funnel" feature is a guided, visual process that helps you build an entire customer journey—from a lead magnet funnel to a sales funnel to a webinar funnel—in minutes. Every step is designed to work with the next, creating a truly frictionless path to conversion.

• A Native, Professional Webinar Platform: This is a game-changing advantage. While Brevo focuses on chat and SMS, GetResponse includes a full-featured webinar platform directly in its suite. Webinars are one of the most powerful tools for high-ticket sales and deep audience engagement. With other platforms, this would require a separate, expensive subscription. With GetResponse, it's part of the same unified engine.

• Automation Built for Journeys: The GetResponse automation builder is designed not just to trigger individual actions, but to manage entire customer lifecycles. Because funnels and webinars are native to the platform, you can create incredibly powerful workflows like, "When someone signs up for my webinar funnel, automatically send them reminders, and after the webinar, IF they attended but didn't buy, THEN send them this specific follow-up sequence." This level of deep integration is where true automated growth happens.

From Finding a Tool to Building a System

You came here looking for the best value in a marketing platform. The feature and price comparison shows that Brevo (formerly Sendinblue) offers a fantastic deal compared to Mailchimp.

But as a strategic business architect, you've taken the next step in your thinking. The ultimate value isn't just a low price; it's a system that saves you time, eliminates friction, and generates a higher ROI because every part works together flawlessly.

• Mailchimp is the user-friendly classic, perfect for beautiful newsletters.

• Brevo is the unbeatable value king, offering a huge suite of tools for an incredible price.

• GetResponse is the superior choice for the ambitious business owner who wants a powerful, deeply integrated system built for one purpose: automated growth. It provides the all-in-one feature set of Brevo but with the seamless, journey-focused integration of a true growth engine.